Tag Archives: Siemens Marketing and Publicity

Celebrate Fireworks Free July 4TH with Siemens SE Sales Supression Team

I had a young lad from my church stop by Thursday. Like many he has graduated from a two-year community college with an Autodesk oriented study mainly Revit and architectural stuff. He also claimed to have six months of Inventor and some SW under his belt. He was curious to see SE though and I always make time to show anyone who is interested. He has been working sweating copper for an HVAC company doing installs for Walmarts. He decided that he did not like the boss though and quit. Now in this retarded Obama economy he is finding out that work is hard to come by and he stopped in to see what I am doing and to see SE.

So I run through some SE stuff for a while and listen to the oohs and aahs that you hear from Inventor types and SW types when you start in on the direct editing goodies. And I get to sit there and grin when he says how long it would take to do these things in SW or Inventor. But then we get into the serious life questions that revolve around this kid getting work and a future. And we get into the serious questions of a potential employer not being able to find the skills he needs in potential employees.

Of course the local college is teaching Autodesk and SW. They all do don’t they? Now this did not happen by accident it was by design with companies that have the ability to be forward-looking and to plan a market conquest based upon creating a need and a labor resource to fill the need. It is called smart business and planning and laying a foundation for the future. Of course this is something the overlords of SE have never done from Integraph until today where Siemens with huge financial power continues this legacy of ignoring the best mid range MCAD program out there. So I sit here with this young lad and ponder this situation that bugs the heck out of me. Namely the idea that Siemens SHOULD be seeking larger market share for the benefit of all involved with SE. But oblivious to things that would benefit their customers and drive more sales for them we see nothing. Again and still and apparently forever.

I look at yet another prospective employee that has no skills I can use unless I am willing to teach him SE. And I would have to be the one to do it because it is not taught by any school I know of closer than a 75 mile drive for him each way to UAH in Huntsville. And even then the instructors in Huntsville are stuck on lazy and do not teach anything about SE ST SIX YEARS AFTER IT’S RELEASE. I figure it is because they might have to be bothered to learn something new before they can teach it. Yes you heard this right, they only can be bothered to teach ordered. And yes Siemens does not police what is done with contributions here so these students never see the most powerful part of SE. It’s no wonder why the adoption rate of ST is so darned low. How are people supposed to know about and be inspired about ST if Siemens can’t be bothered to get behind SE and push this technology? Osmosis? Siemens is truly anal and retarded about this and it just furthers the idea in my mind that they bought SE by design for internal use only. Buy SE because it works for you not because Siemens will work for you. If you are looking to buy SE you better think hard about this. This kid CAN however go five miles each way to Columbia Community College and be taught SW and Autodesk stuff. By design and by plan there is work out there for people trained in virtually everything but SE.

I find myself in a sad position with people and SE nowadays because what I say can influence life changing decisions. I do not try to talk people into buying or using SE anymore because there is just no work out there for them anywhere close to where I live and after five years I have given up on Siemens trying to change this situation for the better. I do highly recommend SE under these two following narrow sets of circumstances. If you are like me and you do design build under your own roof and are basically a closed complete manufacturing entity you absolutely can not beat the power of SE. Bring in your customers files or do your own and then make the designs become reality better and faster than any other way. The second is that I recommend for those shops that have multiples of seats to get at least one seat of SE to deal with imported files and editing quickly internal files that would otherwise consume whole days to fix with SW or Inventor. But your primary customers will in all likely hood be using SW or Inventor and they will expect you to do the same. Refer back to the shrewd planning idea that the masters of SE have been bereft of since the very beginning.

My advice to this kid was I will teach you how to tig weld. There are ads in the paper for welders. I was not going to waste his time and mine teaching him SE when I know he can’t find any work with it. Once again I come face to face with eventually having to train someone how to use SE if I ever hire a designer. Or buying a seat of Inventor or SW and bypassing the training hassle. I hate to say it but my up front costs as an employer will be far cheaper with software I can get trained users for. This is the reality of the world that has been inflicted upon SE by idiots like Siemens German Management Experts. At least they do meetings well and the meetings to plan further meetings bit to.

I am getting really soured on the SE ecosystem. It seems like every time I turn around there are roadblocks placed before the usefulness of SE to me as a company if I step outside of the narrow range of design build under my own roof with just myself. SE does not get me a single bit of work because I have customers that use it. At this time not one does. SE does not provide me with a potential trained work force because students choose to learn SE based upon the idea they will be employed using it. Students just 75 miles north of the SE headquarters have never even heard of SE and when they and the colleges look at help wanted boards SE is absent there to. So just why should the colleges and students be interested in something that will gain them no work? Answer, they aren’t. So we have these inflicted wounds upon the body of SE that have no relationship to the outright capabilities of SE but have as its sole source owners of SE stabbing SE in the back. Time and time again and year after year they inflict these wounds upon SE.

For five years now I have fought to change this and I have just given up. These Siemens people are truly terminal adding to the long list of idiot owners where SE is concerned and who do not care. I have nothing but the highest regard for Karsten Newbury and I know he gets all the right things and wants the right things to happen. Siemens shoots him down all the time. I am only going to say this one time but I mean it. Karsten, if this is the way Siemens is going to do you why stay? Why not join the others who are leaving because Siemens is NOT going to ever get behind SE as far as I can see and you can do far better than this for yourself. Siemens is not going to give you the support required to make SE #1 and in truth they could care less about that whole idea anyway. So where does that leave you? I don’t know how much time you might spend thinking about this but I do and I wonder where it leaves me as a small business owner. Artificially crippled by idiots in Siemens Germany Muckymuck land is what I am thinking. The dead and utter silence since SEU 2014 does nothing but confirm this to me. Not a word about the Summits this year and just space-filling SEU2014 junk on the official blogs. The CADCAM blogosphere seemingly could care less and has nothing much to say about the best software no one has ever heard of. Every day I can read a lot of stuff from individuals and companies about Autodesk and SW but not SE. I don’t have to be there to know that Siemens has cut the purse strings to SE and that they do not care what happens to SE nor do they care what their existing customers think of all this. I can look around me and see what is being done and make this most accurate judgement based upon what I see in the real world. Quite frankly I doubt entirely the idea that SE is #2 in midrange MCAD and I figure it is another thing pulled out of some marketing guys rear end. No provable numbers and no corporate office that cares and you can’t be #2 under this kind of environment. But you can however put a smiley face on this mess because smiley faces are free and within the Siemens authorized budget for SE.

The only hope for SE as far as I can tell are right minded VAR’s and they are the only ones doing good work and trying to get the word out there. They appear to be the only ones who really care about the future of SE. I think of my VAR which is Ally PLM. They do a superb job of support for SE as a product and me as a customer. They care in all the important ways that the Siemens Overlords do not. Heaven help SE if these VAR’s ever get tired of all this.

So Happy Fireworks Free 4Th to you all at Siemens and may you enjoy contemplating the environment of externally imposed failure you have created for SE.

Siemens Solid Edge German Controllers Doofus Update

I used to look at Novedge Pulse every day and typically it was the first site I would visit.I was enamored of the CADCAM world and Novedge is the place to begin it each day. Not so much since Siemens killed my desire to be an advocate for Siemens Controlled Solid Edge. So I go there today and like many I know I use Firefox as my browser now. IE has become to flaky for my use and many sites do not work. The apparent market leader in over all size is Chrome according to Wikipedia. I suspect that Chrome has this place because of mobile and the fact that any freeware you download has those sneaky little opt out of Chrome thingies hidden in it. Twice I have had to obliterate Chrome from my wife’s PC because Chrome was installed without her catching it. Google Chrome is supposed to be the market leader by size but I wonder how much of their base has been acquired by trickery

I recommend by the way doing away with anything Google since they have a desire to destroy any privacy you wish to have and replace it with a society that is driven and controlled entirely by nice honest people like them. Get in your automated Google car with no brake pedals or steering wheels and ask yourself who really is in charge here and hope a hacker does not mess with you. Hackers for you civil liberty type come in two flavors both criminal types inside and outside of government and all want your stuff and or your freedoms. Firefox is not an egregious offender in this area. DuckDuckGo is a search engine I use more and more. They are privacy minded and as far as I can tell do no data mining and keep no records. Because of this their results are becoming more and more accurate while Google is becoming more and more a place that sends you where they think they can make money off of you. The quality of results on searches from Google for me have been going downhill for some time now. I often give up after two or three pages and wonder just how so much junk with no bearing on what I typed in shows up.

Anyway back to the topic at hand which is more clueless Siemens Corporate inspired stupidity. I have more trouble with websites under the inspired hands and minds of Siemens Marketing and PR than all the other CADCAM companies combined. It is because they do not care enough about what you think of them to worry about what you see. So today using Firefox I go to Novedge for the first time this week and see an article on Synchronous adoption at a company and how they did it. I like SE ST so I go there to have a look as why people are not immediately drawn to ST as either an old history based hand or a newbie and how this company made it work. So with my #3 market share in size browser I click on the link and get this.

ScreenHunter_01 Jun. 19 05.53

So whats up guys, no money in the budget to fix things before you put it out there or no desire to fix things? I get very tired of constantly turning around and finding yet another careless and slipshod bit of work that exemplifies the attitude that emanates from German Siemens Corporate types and results in what we see at ground level. Evidently far under the lofty plateau of inspired and correct management who see things as they should be we basement dwelling dirt worm user types should be grateful they do anything at all.

I have another picture today that sums up quite well the Siemens corporate attitude towards SE.

redhead with target

From yet another purported spycam somewhere in Siemens Germanyland where wise policies are made we have another form of decision-making dart boards. This one is only for big wheels though and uses live people and products to stick darts in. Can you ever imagine that life as the SE red-headed step child is ever fun or exciting?

Here, let me help you Siemens Doofuses out. I have a suggested line of SE items you can sell to help with your aggressive marketing policies and strategies implemented daily for SE. Perhaps Siemens Corporate could even set up an SE boosters booth at the next SEU.

bullseye cap

bullseye cup

bullseye tote bag

bullseye apron

I wonder just what others who could be customers for SE think when they watch such incompetent and bungling management from Germany. I happen to know it is by the way because I personally know the people who lead SE and they are totally competent and dedicated. They don’t talk to me anymore because I suppose I have become radioactive. I don’t think it is because I am wrong but rather it is that they have to duck under the German radar that pays them so I am off the plantation. It IS those above them that tie their hands and I just don’t get it. I know, lets have more MEETINGS whoopee!!!!!! Gertrude, where is the SE dart board guy, we have some important decisions to debate again.

I will say this. For those of you who wonder why the rants all the time. There is a ton of stuff that has happened to me personally and a lot of things I know but can’t talk about because employees would get into trouble. I fear I have already unmeaningly done so to some of them. So I avoid specifics now that could be identifiers. But do any of you wonder just why the biggest fan of SE has become a detractor? Now understand I and can’t stress this enough. The program I am in love with and I believe SE is the best mid range MCAD program bar none. It is the Siemens Corporate crap that has totally put me on the offense. It is the environment SE has to live in that infuriates me. No wonder the blogosphere for SE has basically been nonexistent for many years. Outside of Matt Lombard and Tushar Suradkars blogs not much goes on and they are both paid to do it. It is a serious and damning indictment of the way Siemens handles things that there are now NO active unpaid bloggers for SE except for me and I am not exactly talking positively about them anymore. They claim all this market share but have no worthwhile public face.

Buy Solid Edge because it works for you. Not because Siemens will work for you as a customer to see market growth you can benefit from. May I suggest you get the Coffee cup? It will look good and be far more useful than Siemens corporate and it can be your daily companion as you toil away designing.

Is Siemens Retarded or Just Anti Solid Edge?

I get emails that sometimes boggle the imagination. Today this one takes the cake. Here is a screen capture and you can figure out how to get there if you want.

Is Siemens retarded

So what is it Siemens? A guy who uses Siemens Controlled SE for a month becomes a mouthpiece for how superior NX is over SC SE? Really, you mean this??? What exactly am I supposed to think about this ad from one of your very biggest USA VAR’s?

I think you have no deliberate intention of boosting sales or market share for SE. If it happens fine but you do not seek to make it happen. I have now come to conclude this is a deliberate policy and I have to wonder just what are your plans for SE. I mean really just what am I supposed to think after official advertising such as this and Siemens Corporate smothering any effort to really get the word out on SE. If this is not deliberate policy (and today as I type this I think it is and you have made a choice against SC SE) it is at the very least another sign that the left hand does not know the right under your incapable direction.

Or is it the continuation of the fight between the mighty and lofty superior NX bunch over the threatening SC SE capabilities that might eat into NX sales? Do you people not realize that you are part of the same company? That NX and SE serve two different markets and do not coexist in the same work environments to any large degree? That when you try to sell more NX to SE markets what you are really doing is helping to sell more SolidWorks and Inventor seats into that market?

Unbelievable. Siemens new corporate branding for SE. “Buy NX, it is better!”

Thanks a Lot Siemens Controllers!

Working on a machining proposal for a local fabricator that has more than they can do and needs to outsource. I was referred to them and in the ensuing conversation the engineer ask what is it exactly that I do. I describe to him the various things and then get into the design aspect. I mention that I use (Siemens Controlled) Solid Edge. He laughs and he says that I am only the second person he has ever heard of using (Siemens Controlled) Solid Edge. So I ask what he is using and they are using Inventor.

So you swift on the ball corporate types in Germany from the Siemens Control tower I just want to say thanks. Thanks for once again demonstrating to me how stupid it is to mention I use SE and expect others to even know what it does much less how much better it is than stuff like Inventor. I started in on my spiel about how good SE is and how I could work on his parts faster than he could and just stopped. I thought to myself why are you defending once again those who have significant resources to do it themselves but refuse to do so? Why are you once again caught up in defending something you know is good when those who own it could care less? I stopped right away. I decided that that was the last time I was going to offer a defense for a company so completely negligent and navel gazing.

But it was worthy of comment here and just so you guys know I despise the complete and pure corporate Siemens Controller BS and crap management that put me in a situation like this once again. Well they used to put me on the spot. After what has happened lately the kindest thing I have to say to any potential customer is buy Siemens Controlled SE for it’s technical proficiency and forget about getting work with it based on market share. I intend to just tell people I talk to in the future the truth now and I refuse to defend Siemens. I have nothing to defend anymore because these people have beaten any desire to do so right out of me.

Pure stupidity.

Siemens Marketing and Publicity Update 5-27-14

You can blame Ralph for this post as my jaw dropped when I read the following in his latest ezine. But before we start in here is a picture from a secret spy camera somewhere in a Siemens parking lot as a Marketing or PR guy is driving in. It is kind of hard to tell which department he belonged to as they all look the same.

marketing guy arriving at work

Here is Ralph’s latest. A great read all the time on many topics and you should subscribe.
http://www.upfrontezine.com/2014/upf-820.htm.

“Re: What I Learned at Solid Edge University 2014
Thanks for attending Solid Edge University and publishing your article in upfront.eZine #819. I work in marketing for Solid Edge and just a couple of comments from me that may be of interest to your readers:

The Solid Edge Apps web page that you refer to is a new resource to help our customers find the most commonly used Apps by category (Analysis, Manufacturing, Standard Parts etc.). We are adding the most popular apps into this area right now and you are correct that there are just 30 or so listed here right now. At the bottom of the page is a link to “All Solid Edge Partners” and it is here that you can search on the 500+ technology partners whose software works with Solid Edge.

Great that you were impressed by the Create Sheet Metal from 3D Part capability, and we would agree we should have featured this more prominently in our marketing materials for Solid Edge ST7. It is featured in the “Fast and Flexible Part Modeling” video on our Solid Edge ST7 web page.
– David Chadwick, mainstream eng global product marketing
Siemens Industry Software Limited”

SO Dave, this Dave the user and not the marketing whiz-bang, what did you learn today reading the above quote from the esteemed Mr Chadwick? What I learn is that once again these people can’t be bothered to do their jobs. There are a number of reasons for this which I know but will not go into at this time. Any one of these, or all of these or maybe even some new monumentally idiotic reasons I may not be aware of apply here.

Suffice it to say that once again with a known convention date that presents a once a year opportunity better than any other by far to promote SE these guys fail to fix yet another website problem. LOOK HERE at all of our partners, 500+ of them!! Don’t you love it when you go there as Ralph did and see 30 some listed right now? And of course right now is heading into two weeks after what should have been a hard must make it deadline. I wonder how many of these are here from last year first off and secondly if they were at all worried about this there would have been more than 30+ even if they could not get them all in there. AND that number would grow rapidly each week until they were all there. Of course I digress because that happens elsewhere and not here in the land of never-ending meetings to decide web page colors. Clearly Mr Chadwick was not worried enough about this to do it in a timely fashion so the year’s best opportunity squandered again. For crying out loud my church just finished a web site and the links work and it is populated quite well and one person did it with a part-time effort in a few weeks. How is it that when Siemens M&PR get ahold of these simple things they never see the light of day?

You guys better wake up and realize that the brand you are making for yourself in the public eye is one of superior product and bungling navel gazing M&PR. Also known as the best software you’ve never heard of. Look people I have a serious question for you. How many times do you have to walk face first into closed doors before you begin to realize that opening the door first gets you farther faster and in much better shape? It will also allow you to take that big red clown ball off of your noses which is another great benefit.

OK I know this is hard for you all to understand but let me spell out why this is important to users who BUY your product. The larger the market share SE has the more we as buyers benefit from increased work that will come our way as a natural and inevitable consequence of growing market share. I said this FIVE YEARS ago and find it nearly impossible to believe I am STILL saying it to people who STILL don’t understand this. Oh, and you guys as a company will make more money too although I guess this must not be too important or else Siemens would be cleaning its dead wood out left and right.

Would one of you with some gonads please reply to this post and explain this situation to me? I want to try to understand this continuation of absolute and I fear deliberate evasion of duty to your customers and corporation to do what they and we have hired you to do. Really, I want to know.

From yet another secret spy camera purportedly in a Siemens M&PR meeting room where important decisions are made.

marketing decision process

A rather simple and elegant answer to determining what gets done. The Siemens gray color-neutral darts are labeled with cool to do M&PR stuff and the blindfolded guy whips it to the dart board which is invariably in the upper left quadrant of the selected wall as you face it. The tally guy writes down what makes it according to the points each dart gathers and this sets the agenda for the next meeting where highest scoring dart gets forwarded to a subcommittee for further study. This happens again for all the other darts until they all make it through the vetting process. Any darts that miss completely are discussed in another series of scheduled meetings where darts are labeled accordingly and launched with great hopes and expectations that these will graduate to the points category thus proving to themselves the great progress being made.

Solid Edge University and the Lackluster Launch

I guess in writing this I have made a decision. I have come full circle and I find myself back where it all started, namely the best software you have never heard of. Here we are just days before SEU 2014 and the totally incompetent Marketing and Publicity departments with the Four Stooge’s combining from Siemens the top Marketing and Publicity incompetents and the cluelessness of Jon Fox for a powerful and deadly body blow to the user community and the future potential of SE in numbers of sales of seats. What first brought me here was complaining about the very same things I find myself complaining about today. For some years now I had entertained real hope things were going to change. On the technical side they have and SE is the best midrange MCAD program out there along with finally a true integrated CAM partner. But this social side of it all still reeks of the foul odor of either people who could care less about SE and it’s future or outright gross incompetence.

Some time back I had written a post on “SEU 2014 No News is No News” The purpose of it was to be a pre-emptive strike against incompetents Like Jon Fox and force him to actually have to do something. I was sent a letter that stated that if I wanted to be on the inside as I had been I needed to stop writing these types of things which were harming their attempt at building a brand name. Out of respect for the individual I did. But I have to admit the first thing that popped into my mind was what brand? Did I miss something here? Out of respect for that same individual I now address the same topic and let the chips fall where they may. I have very little desire to be a part of something that is doomed to fail unless big changes are made. Sadly I do still care and I care a lot. I care enough about what is going on to come right out and say can’t you guys see you are destroying any potential for SE to be #1? I understand that threat to not be a part of the “inside” is real but remember my primary loyalty is to USERS of which I am one and a failure to fix this long-standing problem is of far greater concern to me than someones opinion of me. In this day and time where sycophants are so easy to come by and real honest input is not, if honesty is secondary to hearing the glad handing and falsehoods about how well things are going from the sycophants take me off the privileged insiders list.

This is why I am not going to SEU2014. I am going to work and take a little time off and ignore an event that will have many more Siemens employees attending than actual users. I am privy to the numbers and it is appalling. What really got me going today was looking at Novedge again and seeing a continuation of week after squandered week where nothing much is made of the premier annual event for SE. Folks, if it is not showing up at Novedge it is not showing up anywhere and what I said about the incompetence of PR and Marketing is not only true but has now produced exactly what I feared it would and the indisputable truth is in the numbers.

Three years now and two of them with regional summits where interested people cared enough to attend. If there was a lick of sense in the idiot PR&M (Public Relations and Marketing) departments this would have been the nucleus of user groups across the country. Instead this data just sits and rots. Which brings me to another point besides outright incompetence which is after all so capably manifested by the four stooges. There has been basically no change in the status of users outside of the Universities. There are some VARs who are doing great work with information and reaching out but Siemens itself is a big fat fail. I figure that when the final numbers are in of actual USERS who attend the Nashville event from two years ago will have been the peak. however in the mean time these clowns can waste days talking about what should be the approved background color for the official Siemens website.

There is another idea that has been floating around in my mind for some time and it is not all bad either for the users. But it is a wretched thing for the potential for SE to have explosive and technically well earned growth and a thriving user community. Talking with an ex SE user last week and he came right out and said he could confirm my idea to be more than fiction. What if Siemens bought UGS for their own manufacturing ecosystem and their sole concern was to have best of class software for their own purposes under their total control? I can see that this would by and of itself be a more than adequate reason to buy UGS. It means that if you want to have software that is designed for manufacturing by a manufacturing giant that eats it’s own dog food you are in the right place.

What really puzzles me though about this is that I thought profit from any division of a conglomerate was desirable and funds and management would get behind an area like SE that has such potential for growth. Instead we get things like jackasses saying stuff like why should SE users be treated any differently than NX PLM World users? These Siemens people genuinely can’t see that different markets mean different strategies and no one size can fit them all. By math I have generated here before I figure these guys have saved limited budgetary expeditures on advertising and cost a ton of profits as a result. Penny wise and pound foolish. Quite frankly if I was an industry analyst I would be paying attention to this myopic treatment of SE and wonder just how many other areas of huge profit potential these same individuals in PR&M are costing the corporation in other areas to. Is there a point that can be reached where a company becomes divorced from what made the companies they buy out tech leaders because they are to big or to hide bound? Or smothered by self serving bureaucrats whose main concern is paychecks and fiefdoms?

After SEU 2014 I will have some other things to say about all this but for now I just shake my head over the management of Siemens that can’t see how they are enabling significant failure to utilize the profit potential of SE. For whatever reason. I fully expect that within two years if nothing changes and the current PR&M people are not fired and replace with competent individuals who are empowered and directed by upper management to prevail against the market the Universities will be a thing of the past. A fading but fond memory of SE users just as the Summit from 2005 in Cincinnati became to SE users for years.

A, you can’t take people and strategies that do not work and do the same things again and expect the miraculous to happen. B, You can lead a horse to water but you can’t make it drink. So what is it going to be Siemens? Are you going to fix it or do we play the dirge for what could have been and should have been under rational profit seeking hungry owners? I for one am thinking that this mess is just not worth my time and effort to support. I make no money from this and I am not an employee and your attitude has managed to take one of your biggest fans and destroy my desire to be anything other than a silent dues paying customer. Have a nice time at SEU 2014 and look at all the Siemens employees around you that far outnumber the users and remember that it could have been thousands of users with a sprinkling of Siemens types and your user base could have been the largest. But hey, at least I am eating the same dog food as is used in the Siemens kennel and that is not all bad.

Solid Edge University 2014, No News is No News

Obviously the content of this post has changed. In thinking about all this Marketing and publicity controversy I have come to some conclusions. A, that it has become no fun as a blogger to talk or post on this. I just get angry and frustrated whenever I think about this topic. Siemens policy is what it is and SE is my CAD program of choice and I am going to leave it at that. B, I am not going to beat this drum any more for a number of reasons including I think that it has become counterproductive to continue in this vein. Rather than sit here and get angry over something I have no financial interest in I am choosing to go back to the technical aspects of the program I use and keep my opinions to myself on corporate policies. I can see why bloggers quit posting for a while or entirely and until you have been here as a blogger you may not understand. You can get wrapped up in a product and forget that it is at the end of the day just a tool of production. So, I am going to put things back into a perspective that makes this enjoyable again.
I am also seriously reconsidering commentaries on other software to. I am losing interest in what Dassault and Autodesk may or may not be doing in the cloud. I choose not to go there and if you do you make a choice as a consenting adult and live with it. If indeed they are even going to force you there which is becoming questionable in my mind anyway. This is another aspect of blogging that tires me and it is just what is really going on? No one ever completely levels with you so you are left with snippets of news and conjecture quite often. At least with the technical side of the software it either works or it does not and these are truths that can be verified.

Paul Waddington used to post a lot and so did that Steve http://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&ved=0CCQQFjAA&url=http%3A%2F%2Fwww.blog.cadnauseam.com%2F&ei=EZAaU-3tJY_IkAeZx4G4Aw&usg=AFQjCNHxi6AdkxqCTHZzL3nQ1ewYFKhH0g&bvm=bv.62578216,d.eW0&cad=rja guy who was a fencer from I think AU. They have both just disappeared from the scene and none seems to know why. I have to wonder if the negative side of the software companies finally outweighed the positive aspects of the software for them and when the fun left so did they. Both of them were pretty unhappy with Autodesk before they went away. In any case I am thinking hard here about it all and just what I wish to derive from this blog.

The Autodesk Juggernaut Starts Rolling

One of the things that started my sojourn into blogging was interest in CAD and CAM in general. This of course means interest in topics besides my CAD CAM flavors of personal choice and I have always watched what others are doing. The cloud has in many ways been tied for equal interest with software as it may have such a profound effect upon how we do business in the future for those who foolishly go there. The other side of the coin which was alarming to me and the single largest reason I have had for posting bad things about Autodesk and Dassault’s Solid Works was the idea that they were going to try to force the cloud upon users whether they wanted it or not. I believe that if this paradigm were to be proven successful that other companies would probably follow this path to if vendor and cloud lock in with forced subscription only models for these two companies proves to be successful. Other than that the software from these two is what it is and if they dump this cloud garbage I would not have a whole lot to say about them because at that time they would not represent a potential threat to my future anymore.

Today just for the heck of it I went to this Autodesk site. http://cam.autodesk.com/pricing

Autodesk Juggernaut

Now I have to admit that this is the first real evidence I have found that the cloud is not inevitable here contrary to the statements made by Carl Bass. It would serve him well I think to clarify just what really is going to happen here. But at least at this current time cloud and not cloud are available. But what most impressed me were the we want you as customers prices. And per comments from Autodesk regarding a question from Al Dean the other day that Delcams PowerShape had technology in it including Direct Editing that would be incorporated into future versions of Inventor.

Autodesk is gearing up here for conquest. Look at the prices for just HSMWorks on this web page and it is the same as the prices will be for Inventor HSM. Except that HSMWorks will be + your full price seat of Solid Works and I would imagine two maintenance payments per year. If Autodesk really does a good job of integrating direct editing and other needed capabilities into Inventor and they make it the equal of Solid Edge or Solid Works and maintain this pricing it will be hands down the value leader in mid range MCAD and CAM combos.

I like HSMWorks. The Tech data base in Camworks IF you spent the time to implement all the stuff needed to make it work will get you quick toolpaths on most of your parts. As a matter of fact it is the best out there for Feature recognition but set up is a fairly involved process. Volumill is the very best HSM strategy out there right now and HSMWorks does not license it so plus another one for CAMWorks. HSMWorks does not offer these two things but I have to say that for those shops that just want good tool paths quick to learn and not cumbersome to set up HSMWorks is pretty darned good. They also have their own version of HSM which is capable. A friend of mine close by has one of those pressure cooker job shops and he swears by it and does a lot of different stuff each day. To be honest HSMWorks was my first choice for integration with SE back when I was asked to look at CAM programs for possible integration with SE.

In this day and time with each dollar counting more and more I believe that if Autodesk keeps permanent seats available this combination of Inventor HSM is going to be tough to beat as value leader. Now I presume that they intend to make Inventor into being more capable. But even if they don’t it is still way cheap and for that kind of money many will make the choice to just deal with a cam program that is not fully integrated with their CAD as long as Inventor handles imported parts well. Retail on SE and CW4SE up to 3 axis + Volumill 3 axis + turning is now right at $18,000.00 or $19,000.00 and there is not too much to be had in the deal zone off of that. My maintenance on this duo is going to be right at $4,000.00 per year and I bet yours will be to if you buy this. I don’t know what a full five axis and mill turn seat would cost from CW4SE but I suspect it would crowd you real close to $20,000.00 just like Mastercam would and probably be $4,000.00 per year on maintenance and with the additional maintenance from SE would add up to $5,500.00 or more per year. I also have no way of judging the relative capabilities of HSM versus CW4SE when you get into 4 and 5 axis and mill turn because I have never cut parts doing this. The labels however say these two can do it and I can say that after a trial of HSMWorks I did about two years ago if the capabilities of the rest of HSM are as good as the three axis stuff was it is more than capable.

That rumbling sound from down the road and just over the hill where you can’t quite see it yet just might be the Autodesk Jugernaught heading straight for you.

UPDATE 2-14
I have been told that the maintenance for the inventor and HSMWorks combo is 11 or 12% per year. This gets back to the idea of compelling potential customers to consider you and to keeping customers as customers with reasonable prices. Money is money and as a small business man my bottom line is more important to me than Siemens or Geometrics. So we have for new customers with SE and CW4SE to get what I have will be $18,000.00 plus $4,000.00 per year and a cam program I am getting increasingly irritated with. I don’t think I like this TDB and I would rather have templates if I were to be interested in automation at all. I am hoping someone shows me how to work the way I want to work with CW4SE and I will be all smiles soon. Then there is the $9,990.00 price above for cad and cam and only say $1,200.00 per year and I get a cam program that does things the way I want it to. I have to admit to sitting here and thinking real hard about where my future money will go because the payback with this HSM stuff is three years based on my recurring costs with SE CW4SE.Then I would have annual costs of one third what I will have if I continue the SE CW4SE path I am on. It is my money and it does have to be earned if you want some of it. I have a lot of thoughts wandering around in my mind right now that I never thought I would have three months ago. If Autodesk promises to maintain desktop permanent seats indefinitely and I feel I can trust them to do so I may just buy into it. Truthfully CAM is the most important part of my business in some ways because I may only design something once but make thousands of them afterwards. It is just as important for my CAM to work right as my CAD because I am a manufacturer and the recurring costs are a part of my profit picture. I have to admit that when my must pay maintenance jumped over 4G recently it was a wake up call that began to ask the question do you really want to be here.