Tag Archives: Dave Shook

Discouraging Addition to the Semi Annual Marketing and Publicity Update

I have no idea what is in the water people in corporate boardrooms drink. No idea how they formulate ideas that are supposed to appeal to people like me who use their software. No idea why a cohesive multi-year organized effort to promote SE or a vibrant ecosystem or user community does not ever happen. No idea what salient features and promo campaigns they think are useful to grow market share because none ever survive long enough to even have results to judge by.

So today this is posted. http://community.plm.automation.siemens.com/t5/Solid-Edge-Blog/Interview-with-John-Miller-Senior-VP-of-Mainstream-Engineering/ba-p/288511

There has been a hiatus of driven and focused leadership for a while now with the Cooper Newbury team finally giving up before the Siemens corporate have meetings and do nothing culture. Seemingly obsessed with protecting make work jobs for those who could not produce real and meaningful results if their lives depended upon it and protecting NX et al at all costs SE has languished and continues to languish. So I read what this new guy has to say and I think empty words. Yet another Marketing PR guy with no real vision and no clue and no road map for success. I read what he has to say and think here we go with buzz words and catchy phrases that mean things only to the select group of psyco-babble market-speak cloistered company dudes. How many times do these guys think they can wrap up the same tired old promises and mantras and expect to be believed?

OK John you like the word passion. I used to have one for Solid Edge but nonsense like this empty rhetoric you bring to the table has killed it. All I see here is same old stuff new suit and SE is going nowhere. Yeah yeah synchronous. The best single thing to come down the pike for CAD and Siemens SE has been so inept at convincing users of its value that it’s power as a sales tool has been completely squandered. I sit in user group meetings where I am the only one who uses ST and the students who are supposed to be part of the future for SE are not even taught ST at the University of Alabama Huntsville. I don’t know which is worse. Teachers who are so lazy they can’t be bothered to put this powerful tool in student hands or the dumb company that gives software away and then never follows up to enforce what is done with it. Or VAR’s that should be showing the value of ST to customers who would then adopt it. Really, they don’t go out and prove this so customers think they have no time to learn new things when in reality if they did learn this new thing their time savings from then on would dwarf this supposed “expense” to switch over. But one thing is for sure we don’t have to worry about “passions” running amuck with you Siemens UGS SE guys and planing for and demanding results with cohesive long-term pervasive strategies. The market has been there to seize and Dassault did their level best to give market share to you all but corporate backstabbing and NX UGS turf protection stopped the only guys who wanted to deliver this.

Another year, no summits, no user organizing, best software you’ve never heard of campaign still going strong and no growing ecosystem to speak of to contend with SW’s large and established one. Big whoop, finally got rendering. Last one to do so. Finally get integrated CAM which then falls flat on its face because you don’t care enough about what is associated with your products to police your partners. Further more you have no established method for doing so and the belated chasing after Geometric to do right was started by disgruntled users because you guys failed to do your jobs. But meetings. Oh those wonderful meetings that go nowhere and do nothing were quite prolific and lots of wages were earned with them while staving off the dreaded specter of concrete positive results.

Or the ecosystem being assembled with bought outright superior tools by Carl Bass who does have a plan and desire and the ability to make it happen which is coming your way to make life even more difficult. I quite frankly can’t see Siemens or you ever coming up with any kind of strategy to beat SW or the giant billy club Autodesk is going to hold over your head later this year. You guys have no clue what you are facing although we little people here in the trenches that you would like to have as customers are certainly paying attention. I am completely thrilled that you are going to have meetings and conferences to jump-start your new way. Oh goody I can’t wait. Another SEU where over half the people in a rather small crowd are employees of Siemens one way or another or VAR types because you guys have totally failed to convince the world there is a reason to attend. And conferences too and all this nonsense that leaves convincing people to become your customers as an afterthought while you professionals talk to each other and mirrors.

I read this interview today and just shook my head. Not in disbelief anymore but rather with a sense of resignation to the idea that SE is never going to amount too much in the world of MCAD. We have come full circle back to the sad days of Bruce Boes Velocity Series genius I fear. I hope I am proven wrong about my suspicions. I would like for SE to have it’s technically deserved place in the world. I will however go to sleep tonight convinced this will never be. Whether it is Siemens culture or outright UGS veteran hatred of SE does not matter. The results are going to be the same.

It is a sad contrast to what I am seeing with Autodesk Inventor HSM after you guys forced a loyal customer into looking elsewhere with the Geometric CW4SE debacle.

Update 1-23-15

Yoo Hoo John new leader guy looky over here.

Anyone but Solid Edge

I figure you don’t mean any of the PR babble-speak emitted and I figure you are just there because there is a position that has to be filled. Even though the job description is to keep SE under the radar for the majority of potential customers so it can’t grow or possibly threaten any precious NX seat sales there still has to be a warm body there so why not you eh? Siemens will not take the chance of putting an effective person in this position again because, well you know why. You took the job and have your instructions so you do know. Be their rubber stamp take your pay and don’t rock the boat. Have all the meetings you want but don’t make progress OK. Here you go John, enjoy. The sublime irony of a job title like VP Mainstream Engineering when the function is Forgotten Pond Engineering.

Question for the day. Is there any particular mid range or high end MCAD program missing from the Dell list? If there is would there be any particular reason why?

2015 Solid Edge Semi Annual Publicity and Marketing Efforts Review

Continuing a tradition of heralding the single most important key component to the success or failure of SE to thrive. The program is and has been quite competent for some time now and with the level of capabilities existing in ST7 especially with Synchronous there is no technical reason for SE to be the best software you have never heard of. But we know there are core software competency technicalities and then there are Marketing and Publicity technicalities. The second has been and continues to be a failure.

I have recently become a customer of Autodesk because of this and let me explain why. Marketing, unless it exists in a mental void where meetings to plan for more meetings is the penultimate goal has to be aware of what draws and keeps customers and plan accordingly with a consistent multi year endeavor to both create an integrated software ecosphere customers will want and then consistently without fail year after year MAKE people aware of what you have. Geometric’s CAMWorks for Solid Edge is an example of where SE might have been heading until the powers that be set about destroying what Don Cooper and Karsten Newbury wanted to establish. The only major new integrated ap for SE in some time besides Keyshot and the first and only CAM program truly integrated with SE. But apparently with turf war troubles beginning some time back eyes were taken off of CW4SE and focused on who knows what. CW4SE is if Geometric would ever get it’s act together and stop stonewalling customer improvements and make the workflow reflect the way machinist’s work with current modern tools and strategies in the TDB before shipping pretty darned powerful. Recently Geometric had the heat put on them to get their act together and seemingly within a few weeks fixed a lot of problems they had maintained were “intended behaviors” prior to that point in time. Why weren’t they fixed sooner? Why were these things, numerous and aggravating to say the least and show stopping at worst not audited by Siemens SE and prevented to begin with?

Now no one from Siemens or SE comes right out and tells me much in this area but I can see what happens as time passes year after year and even though my comments are my opinions try and disprove what I say. So M & P who have no plans and have had no plans drift along grateful I suppose that the nuisance of Cooper-Newbury are gone and they can go back to doing nothing which they excel in. In the mean time CW4SE which they probably never wanted runs unattended and into serious trouble before any oversight agency at SE is aware there is a problem. You see no one really cares at Siemens SE anymore or else this would have never happened. Now Geometric much to my disgust was willing to stonewall a lot of these things and the idea they would do so deliberately bothers me a lot. Does this mean they will revert back to doing this junk again when the heat is off? I hope not but they have had problems with the same things year after year and somehow never finally fix them. I will say this current version of CW4SE has been the most painless install and the TDB for the first time is working correctly as far as I can see. But why did they have to be forced into doing this? This behavior by both Siemens SE and Geometric is pretty disdainful towards cash customers who have to guarantee what they do to for their customers only to find out that there is no guarantee of quality from Siemens SE CW4SE for them. A double standard that is not unique to them perhaps but never the less sure is in the minds of those who buy and are then abused by this cavalier treatment.

When I lost three weeks recently to problems that was when I jumped in my life raft and bought Inventor HSM. But this was dwelling in my mind this New Years as an example of how things never have really changed with SE. Back in the recent Halcyon days when it looked like SE was finally going to be the big dog it deserved to be on it’s merits one of the things that were done was the hiring of Matt Lombard. For a brief while he actually had some spot on stuff before the slimy psuedopods of the Siemens SE amoeba got in there and made sure nothing of even the slightest controversy could get out. In part thinking of all this today it was an old article from On The Edge that made me think about the way it is and was. He was the ONLY bright M&P spot I can think of besides the creation of the Universities for SE.

Here is a link
http://ontheedge.dezignstuff.com/is-solid-edge-the-best-cad-program-youve-never-heard-of/1044

Inside of this as I read through all of it I reread something Al Dean had to say. This time however I went to the article he referenced which was
https://web.archive.org/web/20031203205940/http://www.cadserver.co.uk/common/viewer/archive/2003/Aug/1/feature2.phtm

So this M and P failure precedes Siemens by many years apparently. I just don’t understand it and I guess there will never be an end to it either. This attitude is why the header in my blog was changed early last year and this is why it will remain the way it is.

The question I now have is was the original source of the Naegleria fowleri M&P amoeba from EDS and spread to UGS and then Siemens or was there an independent transmission vector causing all three companies M&P to independently fall prey to this only to then combine pockets of lack of vision and abilities into a large singular morass of the same?

2014 as far as I am concerned is another year of abject failure of SE to deliver value to it’s customers beyond the basic capabilities of the software which is considerable. Giving you an ecosystem like SW to thrive in with increasing market share for them and jobs for us? Nah not gonna happen. Like Autodesk where the guy running it is a builder and he understands every aspect of design to building far more than any other major CADCAM software company executive is planing. Giving his customers extra value with extremely competitive prices and a big ecosystem with lots of jobs and future workforce guarantees for employers and as the circle goes around more jobs and more jobs for Autodesk customers. From a guy who is hungry for conquest and is going to use his unique ability to use the software produced under his direction work. Now I say this and think about Inventor with crossed fingers in hopes for may things to change there. But even so just because I don’t get it yet I see lots of people who do good work with Inventor so I know it can be done.

So far I really like HSM and it is the program I had originally wanted integrated with SE. Inventor is painful to use compared to SE and I struggled today to just try and figure out how to apply dimensions to parts. A lot of my problems are newby problems but the way things flow in Inventor just don’t make much sense to me yet compared to SE. But by golly I CAN hire someone trained to use Inventor and HSM is a breeze.

I have to admit that the move to Autodesk for HSM has relieved a lot of pressure on me but I find myself in two worlds now. SE for CAD and HSM for CAM and quite frankly hoping for Inventor to dramatically improve so I can go with just one company. If Inventor was as slick as SE I would leave Siemens today. I am tired of the treatment SE customers get and I am tired of wrestling with CW4SE and I just want my days to be trouble free. I don’t trust Siemens SE to have my interests at heart after Don and Karsten left and I don’t think they much care about things like CW4SE either or this 2015 mess never would have happened.

So another half year passes and the fine tradition of the best software you’ve never heard of continues and you won’t hire in the state of Tennessee anyone trained in state in SE at any Tech school High school or University close to where I live that I am aware of.

I get tired of running into my peers who when they find out I use SE tell me I am the only one they know doing so. Thanks M&P for all you do and may you prosper for another year with your endless meetings and empty works.

May I propose a 2015 campaign for you. Yes our combination of CW4SE and Solid Edge will cost you twice as much up front compared to Inventor HSM and yes the yearly fees are almost triple but we give unto you dear customer the absolute thrill of being a part of Siemens. You won’t have to lift a finger to do this as all the real work is being done by Autodesk to your benefit. I mean judging by the last eleven years this is the way you want it isn’t it?

Solid Edge, Siemens/UGS and the Inevitable Consequences

So today I read that Karsten Newbury has left Siemens.

Well first off I want to say that there are two people who I hold most responsible for the brief renaissance of SE and a period of time for hope for bigger and better things. Now Dan Staples is high on my list too but for technical reasons and not as a spark plug for serious growth in numbers and community for Solid Edge. Dan is perhaps more than anyone else the reason Don and Karsten had something truly great to sell to the world. But with Don and Karsten was hope for better things personified and moving forward in tangible ways that could be seen and touched.

I remember getting a call from Don about five years ago when I was expressing frustration in public with Siemens who seemed dead set on hiding SE under a rock and keeping it there. He told me he had a guy who was going to call me that I would find of interest. Karsten called shortly after and told me what his plans and goals were and we basically wanted the same thing. SE to take its place as its capabilities deserved as the company that would overtake SW. This began a five-year journey where at times it was kind of surreal. I mean just how in the world a single man shop ends up helping to influence the outcome of the software he uses is still something that surprises me. I guess I was a pretty good litmus test for how users felt about things and so off we went.

I can say as a guy that had a peek way behind the scenes of SE that neither Don or Karsten ever said they would do something and then not do it. They had a vision and goals and were steadfast to both SE and it’s customers as tireless advocates for the product and it’s users. They were serious about SE and us.

While I have fallen out of the “inner circle” so to speak of SE and Siemens and don’t have much contact with anyone there any more I do wish to say this. I have nothing but admiration for Dan and Karsten both as corporate figures and personally. They both had correct visions of how things should be and could be and eminently qualified plans on how to get there. Over the last year and a half though it became clear to me that they were being hampered in their efforts by Siemens.

I knew these guys and their goals and it was clear people above and around them did not share the same vision. Primarily North American UGS guys who had convinced Siemens that SE was a threat to NX. I think they were becoming quite alarmed at how good SE was becoming and the true potential that SE under Don and Karsten represented in possible sales. I consider Siemens to be quite anal and navel gazers to boot who sadly are stupid enough to believe these UGS guys, some of who have had a real hatred of SE that surpasses mere protection of NX sales. They have deliberately starved SE of funds and permission to market themselves adequately and the really sad thing is that this was with the very money SE had earned for itself. It is so pathetic that the public face of SE through the website had an $80,000.00 a YEAR budget and thought control police who hated SE making sure nothing right or wonderful could ever happen there.   Matt Lombard with a following that was staggering at one time was brought in by Don and Karsten as part of a master plan to eat up SW. Right off the bat Matt was shoved of to the side and deliberately throttled and his value to SE killed.

So in my opinion to protect a few lousy seats of their precious NX they sacrifice tens of thousands of SW conversions and increased overall profit for Siemens. And sadly really talented guys like Don and Karsten who are not going to work for people like this forever. Can you imagine being in charge of something as wonderful as SE and then have board room politics by simple-minded venal corporate turf protecting back stabbers shooting you down? Would you stay under those conditions? So the Siemens quality filter works and good people leave and the bad ones stay and now the whole future of SE looks bleak. Yeah, SE is not going away but until there is a shakeup of upper level management SE is doomed. It going to become like one of those little orange and black spotted Salamanders. They are around but you have to turn over rocks to find them. We have now gone full circle and the bad guys have run off the good guys and SE will once again take its rightful place as the best software you won’t hear about. It is clear to me the Siemens/UGS people who hold SE in contempt have won and will win for some time to come.

I would say that it is Don and Karstens gain and Siemens loss but that presumes Siemens even has the corporate mental capabilities to understand that losing a right hand is not a good thing. They can have a bunch of meetings and talk about all this while they try to figure out if losing body parts is good or bad. I guess the old adage about body parts and who really runs things at Siemens is true. The brain says it is in charge of things and other body parts chime in with why they are the most important. But the winning body part of this debate is the North American UGS a– hole that says if I close myself off none of the rest of you are going to work.

Guys, best of luck in your new jobs and I sincerely hope you both prosper at whatever you do. Your abilities and dedication deserve to be rewarded by someone who judges on merits and not short-sighted little boardroom weasels with axes to grind.

An additional comment.

Sometimes the sublime humor in life comes from strange places. Perhaps there is also more than a little bit of truth to saying like what goes around comes around. Just for the heck of it this evening I went to read the spam posts that accumulate with the filter WordPress provides. The post most frequently generating spam mail is, are you ready for this, “The Destructive Siemens Corporate Mindset”.  Uhh well lets see. Brilliant minds think alike,  birds of a feather flock together. Just some amusing thoughts going through my mind right now. Feel free to post any witticisms you might have in regards to this to dear readers.

Autumn Colors

I know, the way I have been talking about Siemens Mr UGS anti Solid Edge campaign I bet you thought I was going to mention drab sterile Siemens Grey and cloudy dreary days without a ray of sunshine. Or Fall which precedes the coming Winter for SE if Mr UGS is not fired and the upper management he has led astray reformed.

But no, I have another thing in mind. And after a week like the last two have been where I have spent lots of time and money trying to get an Elgi screw compressor and an ADX American Rotary unit to play together to no avail I have to find something nice to talk about. But before that have you ever been in a spot where you open your wallet and pour out the money and it all just turns to garbage? The rotary people say it is not their fault and I tend to believe them as their units have a fine reputation and everyone I know that uses them is satisfied. Elgi on the other hand certainly does not in my opinion now. Talking to their stateside engineer and he has no problem running this E07en unit off of a phase converter. But then we get into try this and try that and yes some of these did get out of the factory comments. So it finally works for a day and then here I am Saturday morning with a new problem. The motor will barely start and trips a 100 amp breaker and this on a 10HP compressor with no load. Some days it just does not pay to get out of bed and I am so mad I could spit nails. If they can’t solve my problem today I am going to just have them get it and I will probably buy the replacement unit from Eaton Compressors just like my friends have and run for years with no problems.

I have a Phase perfect true digital phase converter which fires this baby up with no problem but the rotary and the E07en compressor combination at this time is junk.

So I think of fall and the fall colors nature brings. I live in the country by choice and each season has it’s own visual panoply of beauty and fall has some of the best. Now the leaves are OK too don’t get me wrong but the best fall colors are the ones which ripen up this time of year. DSC_0007 Guaranteed to take your mind away from the onerous vagaries of equipment problems these little babies are just bursting with flavor crystals and bound to please any pepper head. Ahhhh, the bliss of Fall Colors appealing to all the senses from one end to the other 😉