2015 Solid Edge Semi Annual Publicity and Marketing Efforts Review

Continuing a tradition of heralding the single most important key component to the success or failure of SE to thrive. The program is and has been quite competent for some time now and with the level of capabilities existing in ST7 especially with Synchronous there is no technical reason for SE to be the best software you have never heard of. But we know there are core software competency technicalities and then there are Marketing and Publicity technicalities. The second has been and continues to be a failure.

I have recently become a customer of Autodesk because of this and let me explain why. Marketing, unless it exists in a mental void where meetings to plan for more meetings is the penultimate goal has to be aware of what draws and keeps customers and plan accordingly with a consistent multi year endeavor to both create an integrated software ecosphere customers will want and then consistently without fail year after year MAKE people aware of what you have. Geometric’s CAMWorks for Solid Edge is an example of where SE might have been heading until the powers that be set about destroying what Don Cooper and Karsten Newbury wanted to establish. The only major new integrated ap for SE in some time besides Keyshot and the first and only CAM program truly integrated with SE. But apparently with turf war troubles beginning some time back eyes were taken off of CW4SE and focused on who knows what. CW4SE is if Geometric would ever get it’s act together and stop stonewalling customer improvements and make the workflow reflect the way machinist’s work with current modern tools and strategies in the TDB before shipping pretty darned powerful. Recently Geometric had the heat put on them to get their act together and seemingly within a few weeks fixed a lot of problems they had maintained were “intended behaviors” prior to that point in time. Why weren’t they fixed sooner? Why were these things, numerous and aggravating to say the least and show stopping at worst not audited by Siemens SE and prevented to begin with?

Now no one from Siemens or SE comes right out and tells me much in this area but I can see what happens as time passes year after year and even though my comments are my opinions try and disprove what I say. So M & P who have no plans and have had no plans drift along grateful I suppose that the nuisance of Cooper-Newbury are gone and they can go back to doing nothing which they excel in. In the mean time CW4SE which they probably never wanted runs unattended and into serious trouble before any oversight agency at SE is aware there is a problem. You see no one really cares at Siemens SE anymore or else this would have never happened. Now Geometric much to my disgust was willing to stonewall a lot of these things and the idea they would do so deliberately bothers me a lot. Does this mean they will revert back to doing this junk again when the heat is off? I hope not but they have had problems with the same things year after year and somehow never finally fix them. I will say this current version of CW4SE has been the most painless install and the TDB for the first time is working correctly as far as I can see. But why did they have to be forced into doing this? This behavior by both Siemens SE and Geometric is pretty disdainful towards cash customers who have to guarantee what they do to for their customers only to find out that there is no guarantee of quality from Siemens SE CW4SE for them. A double standard that is not unique to them perhaps but never the less sure is in the minds of those who buy and are then abused by this cavalier treatment.

When I lost three weeks recently to problems that was when I jumped in my life raft and bought Inventor HSM. But this was dwelling in my mind this New Years as an example of how things never have really changed with SE. Back in the recent Halcyon days when it looked like SE was finally going to be the big dog it deserved to be on it’s merits one of the things that were done was the hiring of Matt Lombard. For a brief while he actually had some spot on stuff before the slimy psuedopods of the Siemens SE amoeba got in there and made sure nothing of even the slightest controversy could get out. In part thinking of all this today it was an old article from On The Edge that made me think about the way it is and was. He was the ONLY bright M&P spot I can think of besides the creation of the Universities for SE.

Here is a link

Inside of this as I read through all of it I reread something Al Dean had to say. This time however I went to the article he referenced which was

So this M and P failure precedes Siemens by many years apparently. I just don’t understand it and I guess there will never be an end to it either. This attitude is why the header in my blog was changed early last year and this is why it will remain the way it is.

The question I now have is was the original source of the Naegleria fowleri M&P amoeba from EDS and spread to UGS and then Siemens or was there an independent transmission vector causing all three companies M&P to independently fall prey to this only to then combine pockets of lack of vision and abilities into a large singular morass of the same?

2014 as far as I am concerned is another year of abject failure of SE to deliver value to it’s customers beyond the basic capabilities of the software which is considerable. Giving you an ecosystem like SW to thrive in with increasing market share for them and jobs for us? Nah not gonna happen. Like Autodesk where the guy running it is a builder and he understands every aspect of design to building far more than any other major CADCAM software company executive is planing. Giving his customers extra value with extremely competitive prices and a big ecosystem with lots of jobs and future workforce guarantees for employers and as the circle goes around more jobs and more jobs for Autodesk customers. From a guy who is hungry for conquest and is going to use his unique ability to use the software produced under his direction work. Now I say this and think about Inventor with crossed fingers in hopes for may things to change there. But even so just because I don’t get it yet I see lots of people who do good work with Inventor so I know it can be done.

So far I really like HSM and it is the program I had originally wanted integrated with SE. Inventor is painful to use compared to SE and I struggled today to just try and figure out how to apply dimensions to parts. A lot of my problems are newby problems but the way things flow in Inventor just don’t make much sense to me yet compared to SE. But by golly I CAN hire someone trained to use Inventor and HSM is a breeze.

I have to admit that the move to Autodesk for HSM has relieved a lot of pressure on me but I find myself in two worlds now. SE for CAD and HSM for CAM and quite frankly hoping for Inventor to dramatically improve so I can go with just one company. If Inventor was as slick as SE I would leave Siemens today. I am tired of the treatment SE customers get and I am tired of wrestling with CW4SE and I just want my days to be trouble free. I don’t trust Siemens SE to have my interests at heart after Don and Karsten left and I don’t think they much care about things like CW4SE either or this 2015 mess never would have happened.

So another half year passes and the fine tradition of the best software you’ve never heard of continues and you won’t hire in the state of Tennessee anyone trained in state in SE at any Tech school High school or University close to where I live that I am aware of.

I get tired of running into my peers who when they find out I use SE tell me I am the only one they know doing so. Thanks M&P for all you do and may you prosper for another year with your endless meetings and empty works.

May I propose a 2015 campaign for you. Yes our combination of CW4SE and Solid Edge will cost you twice as much up front compared to Inventor HSM and yes the yearly fees are almost triple but we give unto you dear customer the absolute thrill of being a part of Siemens. You won’t have to lift a finger to do this as all the real work is being done by Autodesk to your benefit. I mean judging by the last eleven years this is the way you want it isn’t it?

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