Discouraging Addition to the Semi Annual Marketing and Publicity Update

I have no idea what is in the water people in corporate boardrooms drink. No idea how they formulate ideas that are supposed to appeal to people like me who use their software. No idea why a cohesive multi-year organized effort to promote SE or a vibrant ecosystem or user community does not ever happen. No idea what salient features and promo campaigns they think are useful to grow market share because none ever survive long enough to even have results to judge by.

So today this is posted. http://community.plm.automation.siemens.com/t5/Solid-Edge-Blog/Interview-with-John-Miller-Senior-VP-of-Mainstream-Engineering/ba-p/288511

There has been a hiatus of driven and focused leadership for a while now with the Cooper Newbury team finally giving up before the Siemens corporate have meetings and do nothing culture. Seemingly obsessed with protecting make work jobs for those who could not produce real and meaningful results if their lives depended upon it and protecting NX et al at all costs SE has languished and continues to languish. So I read what this new guy has to say and I think empty words. Yet another Marketing PR guy with no real vision and no clue and no road map for success. I read what he has to say and think here we go with buzz words and catchy phrases that mean things only to the select group of psyco-babble market-speak cloistered company dudes. How many times do these guys think they can wrap up the same tired old promises and mantras and expect to be believed?

OK John you like the word passion. I used to have one for Solid Edge but nonsense like this empty rhetoric you bring to the table has killed it. All I see here is same old stuff new suit and SE is going nowhere. Yeah yeah synchronous. The best single thing to come down the pike for CAD and Siemens SE has been so inept at convincing users of its value that it’s power as a sales tool has been completely squandered. I sit in user group meetings where I am the only one who uses ST and the students who are supposed to be part of the future for SE are not even taught ST at the University of Alabama Huntsville. I don’t know which is worse. Teachers who are so lazy they can’t be bothered to put this powerful tool in student hands or the dumb company that gives software away and then never follows up to enforce what is done with it. Or VAR’s that should be showing the value of ST to customers who would then adopt it. Really, they don’t go out and prove this so customers think they have no time to learn new things when in reality if they did learn this new thing their time savings from then on would dwarf this supposed “expense” to switch over. But one thing is for sure we don’t have to worry about “passions” running amuck with you Siemens UGS SE guys and planing for and demanding results with cohesive long-term pervasive strategies. The market has been there to seize and Dassault did their level best to give market share to you all but corporate backstabbing and NX UGS turf protection stopped the only guys who wanted to deliver this.

Another year, no summits, no user organizing, best software you’ve never heard of campaign still going strong and no growing ecosystem to speak of to contend with SW’s large and established one. Big whoop, finally got rendering. Last one to do so. Finally get integrated CAM which then falls flat on its face because you don’t care enough about what is associated with your products to police your partners. Further more you have no established method for doing so and the belated chasing after Geometric to do right was started by disgruntled users because you guys failed to do your jobs. But meetings. Oh those wonderful meetings that go nowhere and do nothing were quite prolific and lots of wages were earned with them while staving off the dreaded specter of concrete positive results.

Or the ecosystem being assembled with bought outright superior tools by Carl Bass who does have a plan and desire and the ability to make it happen which is coming your way to make life even more difficult. I quite frankly can’t see Siemens or you ever coming up with any kind of strategy to beat SW or the giant billy club Autodesk is going to hold over your head later this year. You guys have no clue what you are facing although we little people here in the trenches that you would like to have as customers are certainly paying attention. I am completely thrilled that you are going to have meetings and conferences to jump-start your new way. Oh goody I can’t wait. Another SEU where over half the people in a rather small crowd are employees of Siemens one way or another or VAR types because you guys have totally failed to convince the world there is a reason to attend. And conferences too and all this nonsense that leaves convincing people to become your customers as an afterthought while you professionals talk to each other and mirrors.

I read this interview today and just shook my head. Not in disbelief anymore but rather with a sense of resignation to the idea that SE is never going to amount too much in the world of MCAD. We have come full circle back to the sad days of Bruce Boes Velocity Series genius I fear. I hope I am proven wrong about my suspicions. I would like for SE to have it’s technically deserved place in the world. I will however go to sleep tonight convinced this will never be. Whether it is Siemens culture or outright UGS veteran hatred of SE does not matter. The results are going to be the same.

It is a sad contrast to what I am seeing with Autodesk Inventor HSM after you guys forced a loyal customer into looking elsewhere with the Geometric CW4SE debacle.

Update 1-23-15

Yoo Hoo John new leader guy looky over here.

Anyone but Solid Edge

I figure you don’t mean any of the PR babble-speak emitted and I figure you are just there because there is a position that has to be filled. Even though the job description is to keep SE under the radar for the majority of potential customers so it can’t grow or possibly threaten any precious NX seat sales there still has to be a warm body there so why not you eh? Siemens will not take the chance of putting an effective person in this position again because, well you know why. You took the job and have your instructions so you do know. Be their rubber stamp take your pay and don’t rock the boat. Have all the meetings you want but don’t make progress OK. Here you go John, enjoy. The sublime irony of a job title like VP Mainstream Engineering when the function is Forgotten Pond Engineering.

Question for the day. Is there any particular mid range or high end MCAD program missing from the Dell list? If there is would there be any particular reason why?

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