Tag Archives: Inventor HSM 2017

How Do You Find And KEEP CAM Customers?

Well how do you? If you talk to existing users it is not to hard to do philosophically. You do what you promise, no less and if you do more good. You FIX without undue delay things that are a complaint of a significant portion of your user base. You advance the GUI so unneccessary steps and complications are removed and your product streamlined with ease and speed of use increased. You do not use your customer as an ATM and nickel and dime them to death. You stay current with existing manufacturing technology controls and common use/bought options  like probing or door cycles or coolant types and mist removers being integrated into CAM plans without hassles or problems. High Speed Machining is a must and you can’t rest on your laurels you need to improve it.

Philosophy often meets its demise with cubical programmers who have never cut a chip and or CPA MBA types who do not view customer desires as legitimate expenses of doing business but rather view them as costs to be cut or avoided.

I am looking today at HSM, CAMWorks and Mastercam. I guess in some ways HSM has dramatically affected the CAM market where these three are concerned and I suspect more to but today I am talking about these three. HSM has been eating up market share like no tomorrow for a couple of years now. How this increase will proceed is in question with subscription stupidity but non the less they have been waxing their competition for a while.

I remember conversations with some CAMWorks people about HSM a few years back and if they had considered the simplicity and power of HSM compared to CW. I do believe they perceived and realized the threat but were not sure what to do. In the mean time they were late out the gate with yearly updates for CW for SE and full of really bad problems on top of it all.

Mastercam was famous for why do things on one page and two clicks if the five-page and thirty clicks method you developed years ago still worked. I mean why make things simpler for your customer when what is there will eventually do almost anything and all they have to do is memorize the labyrinth.  Clicks all day keeps boredom away and what fun. Mastercam built the largest single CAM user group presence with this paradigm and I guess felt it was all that was needed.

I think CW and CW4SE and Mastercam looked at HSM though and realized it was time to change the way they operated or lose out. I suppose you really have to have your face shoved deep into it sometimes before revelation strikes and you realize business as usual is going to hurt your company badly. CW in particular is run by a bunch of penny pinchers that regard the expenditure of a dollar as a major  catastrophe to be avoided at all costs. Mastercam is privately owned and getting family to see some things was shall I say difficult? But probable loss of future income can change things.

HSM now is the one with some long-standing issues and promises being made but not upheld. Resting on the laurels of major past achievements it is still perhaps the best three axis milling package out there. But it is not as far ahead of the pack as it was and new features are not keeping them as far ahead as they used to be because they are few and far between or don’t work worth a flip. Plus subscriptions which I think is going to kill their future potential.

Into this steps CW and CW 4 SE. Now understand that I have not used CW4SE for two years now and have never used CW but I can see with CW4SE that they have for two years been on the ball with new year updates. I gather that some problems are being taken care of. Compared to the debacle that was ST7 CW4SE they clearly have made a concerted effort compared to the past. It looks like the pace of complaints for CW with the Tech Data Base and Posts has dwindled on their closed user forum so perhaps those long time problems are easing. Who knows with CW4SE since posts are basically non-existent regarding any topic.

Mastercam has finally really worked over their GUI and has taken care of some problems. People I know who have been involved with Mastercam as contract programmers have very good things to say this year. The few users I speak to locally rate this as the best version update they have seen. Mastercam enters the ribbon bar fewer clicks and pages world for the first time ever and improves some capabilities to boot. Mastercam has always been regarded by the people I personally know as being capable of anything. If you just knew the secret convoluted path to CAM nirvana you could go there. Now not so secret or convoluted. I also see a feature I really like in turning and it is interrupted cuts in Lathe so you can avoid long stringy chips. Something I look at in real envy with my Haas TL2 where long curls can be a significant problem.

Let us not forget to regard one very important thing CW, CW4SE and Mastercam also do. They do not shove you into this subscription only user hell hole and will sell you permanent seats all day long.

I really have to wonder what this says in general. We see two programs threatened with losing market share improve what they do. They have to because each year they have to earn your business or lose you. It amazes me how many Mastercam users are many versions back and don’t renew and still make a living. I do believe these guys are all making a concerted effort to earn your repeat loyalty. To compel you with product advances and timely releases to keep sending money each year.

It was known a year and a half plus ago that HSM all flavors would be subscription only. What we see there now is a great product that suffers from a huge slowdown in new features and issues like Lathe linger unfinished for years. Forget wire and much of the world of five axis or mill turn too. When you put a lot on the table of a finite quantity of programmers and do not also structure increased talent to equal increased demands on talents you get what we have now. Lots of good things on the way and not finished or usable because the few programmers are pulled in to many directions to finish any one single thing. I suspect Marketing has a hand in this. Sales people are notorious for making promises they can’t deliver on just to make a sale. Don’t ask the “factory” what they can really do when you can make promises and print glossy promo stuff about things the factory can’t do.

And of course cost cutting and budgets.  Ask your talented staff of programmers to quadruple their workload and projects, wave your magic wand or stick pins in your Vodoo doll or whatever. A proven method to success. At least it is in the subscription world of forcible pay to play and never stop paying. Heck you get the rubes in there and you don’t HAVE to take care of any business other than invoices and counting dollars.

Today if I was a new prospective CAM buyer I would have to consider Mastercam over the others. Large trained existing user base to hire from. I would say the largest. Will run about anything you may have. This year the evidence is showing they are taking their customers needs seriously for the first time in a long time.  Oh and PERMANENT SEATS.

CW and CW4SE . I have a hard time trying to be non judgemental about these guys after the treatment I suffered under from them. Complicated, nickel and dime you to death and expensive to buy and each year after. If you can make it work for your facility fine. At least they seem to be trying. Permanent seats too if you can afford them.

HSM is my milling program of choice. Limited in what all it can do to best serve 3 axis milling it has the worlds best high-speed machining as far as I can tell. Lathe is crude and has not seen significant improvement for a while. No wire. The big new things this year like Probing and 2D Chamfer are not usable in their current state in this shop for reasons I have stated in past posts.  These things bother me but I would still buy HSM in a heart beat because the basic program is just that good. Except that now it is subscription only so this would rule it out automatically.

Funny to see how HSM stuck it to these guys who would not make things right only to now see the shoe on the other foot. I watch with great interest to see how this is going to end up. People all I can say is only a fool or desperate person would take his manufacturing facility into a must pay forever to use your own data paradigm when to many alternative that do not make you a hostage to extortion exist. You have a bad year and have to watch your money with subscription only CAM software they will have to be paid before your employees the IRS or your light bill. You will pay and pay and pay and over time pay much more than the same software costs legacy permanent seat holders.